SEO Web Development Business Blogging

Netconcepts to run site for US taxidermy firm

January 20th, 2004

Originally published in New Zealand Herald

Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?

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Entrepreneur Magazine interview

January 9th, 2004

by Brian Klais

Originally published in Entrepreneur Magazine

When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.

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Product Indexation Check

January 1st, 2004

Use this handy tool to check how many of your category or product pages are included in the major search engines.

First, enter your website address or that of a competitor: (for example “www.ibm.com”):
(Note: www.ibm.com and ibm.com will return different results.)

Next, enter a directory or file name common to all product (or category) pages:
(for example “product.asp” or “CategoryDisplay”).

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URL Checker

January 1st, 2004

Use this handy tool to check which major search engines have included your site in their index and how many pages are included in their index.

Enter a web site URL (for example “netconcepts.com”):
(Note: www.netconcepts.com and netconcepts.com returns different results!)

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Case Study: Steve Spangler Science

January 1st, 2004

Steve Spangler Science logo

  • Revenue has doubled every quarter
  • Website drives catalog readers to buy
  • Blogging a sales success
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Case Study: Van Dykes

January 1st, 2004

Van Dyke's logo

  • Online orders have increased over 500%
  • Over a 350% increase in site Traffic
  • 9,000 unique product pages indexed in Google
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Website Briefs and Specifications

January 1st, 2004

by Stephan Spencer

So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.

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Legal Risks of Doing Business Online

January 1st, 2004

by Stephan Spencer

In the case of operating an online presence and the subsequent legal issues that follow, what you don’t know may very well hurt you. Operating in the virtual world entails the same - or potentially greater - legal risks as operating in the real world. These risks take many forms: copyright infringement, trademark infringement, copyright ownership, liability, breach of confidentiality, libel and slander, just to name a few.

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The Criteria Matrix

January 1st, 2004

The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.

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Webcast Questions and Answers

January 1st, 2004

by Stephan Spencer

Q: If you want to use the Google Directory to find out your PageRank score, how do you know what category Google has put you in to start this process?
A: Simply start at the Google Directory home page at http:/directory.google.com and conduct a search for your company name or brand name. If you are listed in the Directory, you’ll see the Category you’re listed in as part of your search listing. Click on that category name to go directly to that category page of the Directory.

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